About Diana Gregory



Bio for Diana L. Gregory

Diana GregoryAn innovative and creative visionary, Diana Gregory founded the Diana Gregory Outreach Services Foundation and Gregory’s Fresh Market (GFM) in 2009. GFM serves seniors in the Greater Phoenix area in two distinct ways. First, it is one of only a handful of companies that deliver fresh fruits and vegetables directly to senior independent and affordable living complexes, making it easy for seniors to shop. Second, GFM includes education to increase senior awareness about and understanding of making healthy food choices.

Gregory was selected as the inaugural awardee of the 2017 Experience Matters Encore Impact Award. The award recognizes an inspiring encore career role model, age 50+, who is addressing and impacting a critical social need in Maricopa County.   Gregory exemplifies encore leadership as she launched both organizations after a successful and pioneering sales and marketing career with Anheuser-Busch. Using her knowledge, skills, and expertise from the corporate world, she launched the 501(c)3 to positively impact the lives of older adults and veterans.

To date, Gregory’s Fresh Market has served more than 6,000 older adults and veterans with fresh produce at more than 40 locations throughout Maricopa County. The mobile market delivers fresh produce to older adults and veterans by “setting up shop” on site where they live—making it easy for them to access affordable fruits and vegetables. Gregory’s Fresh Market also provides education to its clients about the value and health impact of food choices.

“Older adults and veterans often live with limited funds, forcing them to choose between necessary medicines and healthy foods—this is a choice I don’t want them to have to make,” said Gregory. “Since retiring from Anheuser-Busch, my daily mission is to enrich the lives of seniors and veterans in our community.”



Her tireless work on behalf of seniors has also been acknowledged by the following awards and recognition.

  • YWCA 2017 Advocacy Award
  • Sonoran Living ABC15 2017 Extraordinary Women of Color
  • Arizona State University Pioneer Award given by the Black History Committee
  • Empty Plate Project, given by Nat’l Association of Blacks in Criminal Justice
  • Community Collaboration Award, given by Empowerment Systems
  • Dr. Martin Luther King Jr. Living the Dream Award given by City of Phoenix and OIC
  • Diversity Champion Recognition, given by Phoenix Business Journal
  • Small Business of the Year Award given by Arizona Black Chamber of Commerce


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